Revamp and 10-Year Support for Advertising Software Powered by AR and Machine Learning
Summary
INNERLUXES revamped the core augmented-reality (AR) and machine-learning technology behind a European AR-advertising software company's products, then provided a proven track record of ongoing support. The redesigned technology overlays live sports broadcasts with location-tailored ads, delivering realistic occlusion, precise virtual ad placement, more stable live playback, and broader device compatibility.
About the Client
The Client is a large European company specializing in the development and commercialization of AR advertising software. Using computer vision and AR algorithms, its products overlay live sports TV broadcasts with advertising content, automatically tailoring the ads to the audience by location.
The Challenge: Visual Noise and Rendering Errors
The existing AR and machine-learning algorithms in the Client's software often produced visual noise and caused critical errors during video rendering and virtual ad placement. Aiming for higher product reliability, the Client engaged INNERLUXES as a custom software development partner.
A Complete Revamp of the Core Technology
INNERLUXES completely revamped the core technology driving the Client's products. Drawing on our AR and machine-learning skills, the software now delivers frictionless performance with realistic occlusion and high-precision virtual ad placement. Our experience in robust real-time computer graphics and rendering and in hardware integration also improved the stability of live media playback and widened the range of compatible devices (digital screens and displays).
Results
With its core technology redesigned and enhanced, the market impact of the Client's products increased dramatically. Impressed with the results, the Client engaged INNERLUXES for continuous maintenance and evolution — a cooperation that has continued across many successful projects and is still ongoing.
Technologies and Tools
C++, Microsoft Visual Studio, OpenCV.