BigCommerce Customization for a Hemp Processing Company's eCommerce Website

Project Solution

INNERLUXES leveraged BigCommerce customization to develop a stylish, feature-rich website that functions smoothly across multiple browsers, improving the Client's ability to showcase offerings to potential partners.

The Client

The Client is a private equity group that purchases hemp from regional farms and converts it into oil. This hemp oil is then sold to third-party manufacturers to produce an array of hemp-based products, including foods, beverages, lotions, and more. To expand its marketplace presence, the Client selected INNERLUXES to build a robust website for marketing a wide variety of offerings directly to manufacturers.

The Approach

On a technical level, INNERLUXES used Handlebars as a template-based scripting language, BigCommerce as the cloud-based e-commerce platform, and HTML for creating web pages. The final solution functions on the latest versions of modern browsers, including Chrome, Safari, and Firefox. INNERLUXES developed and staged the application on Windows and performed extensive quality testing prior to deployment.

INNERLUXES's BigCommerce developers designed a back-end solution that gives administrators control over every element of the e-commerce website — including user accounts, product listings, inventory, and orders — to ensure all facets of the site function correctly. On the front end, customers can create accounts, browse detailed product listings, add items to their cart, make purchases, track shipping, and leave reviews. Built from scratch, the completed website hosts a range of features that fulfil the needs of the business and its customers alike, supporting use cases from placing product orders to managing customer profiles.

The Impact

• Increased visibility — the website's design and style elevated the Client's marketplace visibility and competitive edge.
• A frictionless buying experience — detailed product listings provide a seamless buying experience from selection to delivery.
• Effortless management — thanks to efficient coding standards, the website requires minimal maintenance, freeing up resources to focus on high-priority items.

Technologies and Tools

BigCommerce, jQuery, Handlebars, HTML, Chrome, Safari, Firefox, Windows.