Computer Vision Solution for In-Store Customer and Employee Behavior Analysis
Summary
A producer of category management and store mapping solutions wanted to give retailers and distributors a way to understand what really happens on the sales floor. INNERLUXES built a computer-vision solution that analyzes in-store customer and staff behavior through camera software, people tracking with fish-eye cameras, shelf and fridge hand-movement tracking, and an analytics portal — turning store footage into merchandising insight that supports better planning and higher sales.
About the Client
The Client is a recognized authority in the production of collaborative category management and store mapping solutions.
Turning In-Store Behavior Into Merchandising Insight
The Client wanted to develop a solution that would let a retailer or distributor analyze consumers' behavioral patterns, plan merchandising activities more effectively, and assess the work of sales personnel — ultimately driving sales and profit growth.
A Computer-Vision System for Tracking Shoppers, Staff, and Shelves
INNERLUXES created an innovative computer-vision solution for retail, made up of the following components:
- Camera software for image capture, camera setup and calibration, and camera status monitoring.
- People tracking module that tracks store staff and customers using fish-eye cameras.
- Shelf tracking module that tracks hand movements at the shelves.
- Fridge tracking module that tracks hand movement when customers interact with glass-door fridges.
- Analytics portal (built with Silverlight) as the single access point for all gathered data and analytics.
Rich Merchandising Analytics From the Sales Floor
INNERLUXES delivered a custom image-analysis solution that gathers a large volume of merchandising information to perform:
- Analysis of staff activities and their interactions with customers.
- Tracking of customer movements and activities, including counting customers in specific areas.
- Queue analysis — average number of customers in line, average waiting time, leave count, and more.
- Hand-movement tracking to detect the most popular shelves, products, and places.
- Merchandising data collection and analysis.
Technologies and Tools
Intel Parallel Studio, Intel C++ Compiler Professional, OpenCV, Integrated Performance Primitives, NVIDIA CUDA.