B2B CRM Consulting and Customization for a National Public Transport Agency
Summary
A national public transport agency needed a customized B2B CRM to automate its sales management functions as part of a larger effort to integrate the country's transportation system. INNERLUXES provided all-round consulting and customized Microsoft Dynamics CRM to the agency's precise requirements, delivering sales automation, integration with the enterprise traffic control system, workflow notifications, email marketing, Excel data export, and advanced analytics across its growing base of partners, sub-contractors, and licensees.
About the Client
The end Client is a non-commercial EU government agency that provides and regulates nationwide public transportation services through contracting, sub-contracting, and licensing of commercial vendors (bus, rail, taxi). The agency is also responsible for consolidating the national public transport network, integrating the ticketing system, and collecting statistical data, among other statutory and non-statutory functions.
The Challenge
As part of a larger strategic project to integrate the entire national transportation system and turn the agency's portfolio of web services into a comprehensive source of public transport information, the Client was looking for a Microsoft Dynamics CRM consultant to introduce a customized B2B CRM system that would automate its sales management functions.
The Solution
INNERLUXES contributed a project team of a CRM consultant and several .NET developers to provide all-round consulting and customization of Microsoft Dynamics CRM according to the organization's precise requirements.
The solution was designed to accommodate the ever-growing customer base of the agency's partners, sub-contractors, and licensees, and enabled the following specific functions:
- Sales automation
- Integration with the enterprise traffic control system
- Workflow notifications to the system users
- Email marketing
- Data export from Microsoft Excel
- Advanced analytics and reporting
The Results
- The new business-to-business CRM solution helped the agency fully automate its sales force tasks and processes.
- The CRM consulting enhanced the agency's customer base management and acquisition capabilities.
- The solution increased productivity by eliminating time-consuming manual routine and optimized interaction with the agency's base of commercial transport operators.
Technologies and Tools
HTML5, CSS, JavaScript, .NET (C#), Microsoft Dynamics CRM.