Digital Marketing Software for Car Dealership Accounts

Summary

INNERLUXES developed a custom digital marketing platform to streamline campaign management and optimize car-dealership account performance for a digital marketing agency.

Client Overview

The Client is a privately owned digital marketing and advertising agency that delivers digital marketing solutions and advertising campaigns for its partners. Its campaigns run across multiple countries.

The Approach

The Client wanted to develop a series of projects, including:

• A CRM for car dealerships to record customer-service information and send automatic surveys asking customers to rate their satisfaction with the services they received.
• An online relationship-management application so dealerships can log into a personal portal and see customer ratings from various social media feeds such as Yelp, Google+, Facebook, and Cars.com.
• An application enabling car dealerships to advertise themselves locally.

The Challenge

During development, integrations with the social platforms sometimes did not allow for a direct response from the app. INNERLUXES actively corresponded with representatives from the platforms to resolve these integration issues, ultimately producing a series of functional deliverables that together formed a robust application capable of:

• Passing TXT files.
• Filtering and creating CSV files.
• Processing CSV files to create a group email list on a QuestionPro panel and sending out the survey.
• Uploading processed files to Google Drive.
• FTP client settings.
• QuestionPro API settings.
• Google Drive settings.
• Log management.

The Impact

INNERLUXES provided the Client with the tools to offer its customers a survey-management application using data fed from their CRM system, plus an online relationship-management app with individual login access and an intuitive dashboard. From that dashboard, car dealers can see customers' ratings from various social media platforms and use that information to run location-based advertisements and promotions.

Technologies and Tools

WordPress, PHP, SQL, Linux, QuestionPro API, Google Drive API, FTP.