Ecommerce Implementation for an Organic Fruit and Vegetable Delivery Provider

Summary

A Spanish company that grows and delivers organic fruit and vegetables in product boxes wanted to expand from a handful of cities to countrywide delivery. INNERLUXES built a Magento online store integrated with the company's infrastructure, with weekly order processing, AJAX-driven product-box pages, upselling of additional products, a four-language storefront for Spain's linguistic diversity, and a recipe blog. The store let the company launch nationwide delivery, expand its customer base, and grow revenue.

About the Client

Launched in 2007, the Client is a Spanish company specializing in the cultivation and distribution of fruit and vegetables for individual and corporate needs. The company grows organic produce using environment-friendly methods and packs it into product boxes, and customers can choose from a range of boxes that vary in content, weight, and price.

A Regional Producer Ready to Go Nationwide

The Client initially offered delivery in Madrid, Barcelona, Valencia, Bilbao, Tarragona, and Andorra la Vella. To expand its services countrywide, the company needed a Magento-based online store with integrated control over order processing. The ecommerce solution had to reflect the company's commitment to organic products, and the linguistic diversity of Spain called for additional language options on the website.

An Infrastructure-Integrated Magento Store in Four Languages

INNERLUXES delivered an ecommerce solution in full compliance with the Client's needs. A team of two Magento developers built a visually appealing online store with convenient navigation, fully integrated with the company's infrastructure so the storefront and operations work as one:

• Weekly order fulfillment — each week, orders are uploaded to the server, processed, and prepared for delivery, which is carried out by the Client's own fleet of refrigerated vans.
• AJAX product-box pages — detailed box pages built with AJAX show box content, weight, price, and the approximate number of family members a box is intended for.
• Upselling — each product-box page offers a range of additional products to increase the average order amount.
• A four-language storefront — the store is available in Castilian, Catalan, French, and English.
• A recipe blog — an integrated blog promotes natural nutrition and shares healthy recipes using ingredients from the company's product boxes, which also advertises the delivery service.

Nationwide Delivery and a Wider Customer Base

• The Client entered the ecommerce arena and launched countrywide delivery.
• The move to omni-channel retailing significantly expanded the customer base.
• The company increased its revenue.

Technologies and Tools

Magento CE, PHP 5.0, MySQL, HTML, CSS, JavaScript, AJAX, jQuery/Prototype.