Showcase Website Development for a Fabrics and Home Textile Producer
Summary
A long-established French fabrics and home textile producer needed a cost-effective way to communicate with its customers and present its products online. INNERLUXES built a bilingual showcase website with clear navigation, market-focused product pages, pop-up image portfolios, and a distinctive textile-themed design — helping the producer reach both English- and French-speaking audiences and widen its customer geography.
About the Client
The Client is a French fabrics and home textile producer that has been developing collections of fabric by the meter and home textile items for retailers and quilt and pillow manufacturers since 1958.
A Cost-Effective Way to Reach Retailers and End Customers
The Client needed a cost-effective tool to enhance communication with its customers. The challenge was to create a showcase website that would attract and inform both the Client's retailers and its end customers.
A Bilingual, Textile-Themed Showcase Website
INNERLUXES developed a transparent, clear-cut website structure so visitors can easily move among product pages, company and contact details, and a look at the production know-how. The experience was shaped around the producer's catalog and brand:
- Market-focused product pages — organized around the Client's key markets and subdivided into product categories, each with a short description and a pop-up image portfolio offering close-ups of items such as printed cushions, embroidered bed linen, and ornate tableware.
- Contact and team — a contact page where visitors can submit questions through a request form and get to know the Client's team.
- Bilingual throughout — the website supports English and French on every page, including the newsfeed.
- Distinctive design — a unique graphic design reflecting the Client's focus on quality textiles, with navigation elements and buttons that evoke fabric manufacturing for an engaging user experience.
A Website That Widens the Customer Base
- The Client received a website that communicates the benefits and uniqueness of its quality textiles.
- By supporting two languages, the website lets the Client widen its customer geography and target both English- and French-speaking users.
Technologies and Tools
PHP 5, Ajax, JavaScript, jQuery, WordPress, MySQL.