Home Automation & Security Website Upgrade

Project Solution

INNERLUXES upgraded the Client's website with enhanced UX, improved page ranking, and lead generation. The Client also gained seamless control over the website and CMS via a user-friendly back-end interface.

The Challenge

The Client is a home automation and security company whose website and content management system needed an update. The site performed poorly for SEO, had a frustrating user interface, and did not generate sufficient new leads. Its cluttered look was detrimental to sales and customer satisfaction — important elements such as the shopping cart and the "how-to" section were hard to find — and it needed a more comprehensive review option that included a description rather than just a numerical rating. An update would help position the company for sustained growth and relevance in a competitive online marketplace.

The Project

After a comprehensive review of the existing website, INNERLUXES formulated a design plan and presented it to the Client. As part of the modernization, INNERLUXES updated the Kentico CMS platform, which uses a SQL Server to manage content efficiently. This allowed the seamless addition of new pages, such as a news/press page, and the integration of multimedia elements including videos and banners to enhance visual appeal.

User navigation received immediate attention: the update added visual cues and an updated UI so users could easily find and access their shopping cart, product installation instructions, and assistance content, along with enhanced search features to quickly find solutions and related options. For SEO, alt-image tags were added to all product images, improving rankings while ensuring compliance with ADA regulations. With more users shopping and researching on mobile devices, special attention was paid to making the site 100% mobile-friendly.

The Result

• A far superior user experience.
• Increased page ranking through improved SEO and alt-image tagging.
• More leads generated from the redesigned site.
• A 100% mobile-friendly experience.
• A no-code back end where staff manage the website via a browser, editing text and images in a Word-like editor and choosing from a wide range of built-in content modules — no coding or technical knowledge required.

Technologies and Tools

C#, jQuery, .NET 4.0, SQL, Kentico CMS.