Sell More, Serve Better — Salesforce Done Right

Out-of-the-box Salesforce is a generic CRM. Custom development turns it into YOUR system — one that mirrors exactly how your sales team sells, your support team serves, and your marketing team campaigns. Without customization, teams create workarounds: spreadsheets outside Salesforce, manual data entry, copy-pasting between systems, and reports that do not answer real questions. With custom Apex logic, tailored automations, and proper integrations, Salesforce becomes the single source of truth for your entire business. Teams that invest in proper Salesforce customization see 26% higher win rates, 32% faster deal cycles, and 25% more revenue (Salesforce ROI studies). If your team avoids Salesforce or uses it as a “fancy address book,” custom development fixes that.

Salesforce licenses are separate (Sales Cloud starts at $25/user/month, Enterprise at $165/user/month). Our development services: A starter implementation (Sales Cloud or Service Cloud setup, data migration, basic automations, user training) costs $10,000–$30,000. A mid-sized project (multi-cloud setup, custom Apex/LWC development, third-party integrations, reports & dashboards, Flow automations) runs $30,000–$80,000. A full enterprise Salesforce transformation (multi-cloud, CPQ, Experience Cloud portal, complex integrations with ERP/accounting, AppExchange app development, Einstein Analytics) costs $80,000–$250,000+. Ongoing Salesforce admin/dev support (new features, user management, data maintenance, flow updates, integration monitoring) runs $3,000–$15,000/month. The ROI is fast — most clients see measurable improvements in sales productivity, lead response time, and customer satisfaction within the first quarter.

Yes — CRM migration is one of our most common projects. We migrate data from HubSpot, Zoho, Microsoft Dynamics 365, Pipedrive, Freshsales, Insightly, spreadsheets, or any custom CRM to Salesforce. The process: we audit your current data (what is clean, what is duplicate, what is outdated), design the Salesforce data model (objects, fields, relationships, record types), map every field from source to destination, run test migrations on a sandbox to validate accuracy, clean and deduplicate during migration (not after), migrate in stages (accounts first, then contacts, then opportunities, then activities/notes), validate record counts and relationships, and train your team on the new system. We preserve all historical data — notes, emails, attachments, activity history — so nothing is lost. Typical migration timelines: small CRM (under 50K records) takes 2–3 weeks, mid-sized (50K–500K records) takes 4–6 weeks, enterprise (500K+ records with complex relationships) takes 6–10 weeks.

Absolutely — in fact, most of our work is improving existing Salesforce orgs, not building from scratch. Common problems we fix: messy data (duplicates, missing fields, inconsistent formats), broken automations (workflow rules conflicting with flows, triggers firing in wrong order), slow performance (too many SOQL queries, unoptimized reports, excessive triggers), poor user adoption (confusing page layouts, too many required fields, no training), security gaps (overly permissive profiles, sensitive data visible to wrong roles), and technical debt (old Apex code without tests, deprecated workflow rules that should be flows). We start with a Salesforce health check: review your org configuration, audit automations, check governor limit usage, analyse data quality, and review security settings. Then we prioritize fixes by business impact and deliver improvements in 2-week sprints. Your team sees measurable improvements from sprint one.

A basic single-cloud implementation (Sales Cloud or Service Cloud with standard configuration, data migration, and training) takes 3–6 weeks. A mid-sized implementation (multi-cloud, custom Apex/LWC development, integrations, Flow automations, reports) takes 8–14 weeks. A full enterprise transformation (Sales + Service + Marketing + Experience Cloud, CPQ, complex integrations, AppExchange apps, Einstein AI) takes 4–8 months. We work in 2-week agile sprints with clear deliverables at the end of each sprint. Your team gets access to a working Salesforce org from sprint one — not after months of “configuration.” Each sprint adds more features, more automations, and more integrations. We also provide post-launch support (30–90 days included) to handle any issues, train new users, and fine-tune configurations based on real-world usage feedback.

It depends on your situation — and we will be honest. Salesforce is worth it if: you have a sales team of 5+ people and need pipeline visibility, you are losing leads because there is no system to track follow-ups, you need to connect sales with marketing and support data, or you are outgrowing spreadsheets and basic CRMs. Salesforce may be overkill if: you are a solo founder with 20 contacts (HubSpot Free or Notion works fine), you have no dedicated person to manage it, or your budget is under $500/month total. For small businesses that DO choose Salesforce, we recommend Salesforce Starter (formerly Essentials) at $25/user/month — it covers contacts, accounts, opportunities, tasks, email integration, and basic reporting. We configure it in 1–2 weeks and keep costs under $10,000 for implementation. As you grow, Salesforce grows with you — that is the real value. You will never have to migrate to a “bigger” CRM again.