Online Virtual Store in Brief
A virtual store built with extended reality tools closes the gap between browsing and buying. AR and 3D modeling give your customers the confidence of an in-person visit — from the comfort of their homes.
- Intelligent chat, interactive manuals, and immersive try-on experiences replicate what your best sales staff do every day.
- Brands that invest in virtual stores see fewer returns, higher conversions, and stronger loyalty — the kind of ROI that compounds.
- Extended reality is no longer a gimmick — it’s the next standard for premium ecommerce experiences.
Types of Virtual Stores We Build
There’s no single way to go virtual — and that’s a good thing. After thousands of ecommerce projects, our team at INNERLUXES has identified the virtual store formats that consistently deliver real value.
Virtual try-on
- See products on yourself before buying.
- Removes hesitation, cuts return rates.
- Ideal for fashion, makeup, eyewear.
- Powered by augmented reality.
Virtual try-out
- Place products inside your own space.
- Increases confidence for high-value items.
- Best for furniture, décor, appliances.
- Powered by augmented reality.
Live video consultations
- Face-to-face with online shoppers.
- Upsell and cross-sell naturally.
- Best for luxury product verticals.
- Powered by live streaming app.
3D webstore
- Rotate, zoom, and customize products.
- Every angle and finish instantly visible.
- Best for configurable or technical items.
- Powered by 3D modeling.
Interactive user manuals
- Point camera at product to learn instantly.
- Reduces support calls post-purchase.
- Best for machinery, equipment, vehicles.
- Powered by AR and AI chatbot.
Virtual reality store
- Fully immersive in-store digital journey.
- Builds brand loyalty through experience.
- For offline retail differentiation.
- Powered by virtual reality (VR hardware).
How INNERLUXES Implements Virtual Online Stores
Getting the technology right is important. Getting the details right is what separates a virtual store that converts from one that frustrates. Here’s how we approach each type.
3D virtual store
We build 360° product visuals and integrate them directly into your product pages. 3D images are matched to products by SKU automatically. AI analytics surface which details customers engage with most — and those insights feed back into conversion improvements.
AR-powered ecommerce app
We build 3D models of your products and an AR app that places them accurately in your customer’s real-world environment. Surface detection, motion tracking, lighting estimation, and a depth-from-motion algorithm ensure virtual objects look genuinely placed in the room.
Virtual consultation webstore
We enable video calling inside your webstore so experts connect with customers in real time. Includes self-managed scheduling, live shopper queue, call recording, in-call product links, and pay-by-link technology for checkout within the chat.
3D model quality & performance
The most critical factor in AR is 3D model quality. Our team helps you scope 3D modeling correctly from day one. We reduce polygon count carefully so products still look sharp, load fast, and don’t frustrate shoppers on slower mobile connections.
Depth-from-motion precision
For realistic AR placement, we use a depth-from-motion algorithm to generate accurate depth maps from the device camera alone — no additional sensors required. Virtual objects sit in a room like they genuinely belong there.
AI chatbot integration
AI chatbot integration turns the AR app and webstore into a voice and text-enabled virtual assistant. Shoppers get guided through product selection, comparisons, and purchase — replicating what your best in-store staff do naturally.
Catalog integration by SKU
Our integration extension for your ecommerce platform syncs your product catalog automatically. 3D images are matched and applied to products by SKU — no manual work needed, regardless of catalog size.
Post-launch support
We stay with you after launch. AI analytics surface which product details shoppers engage with most, and those insights drive continuous improvements to your virtual store’s conversion performance over time.
Zeeshan Akbar
Lead Business Analyst, UX and Customer Experience Consultant
at INNERLUXES
“For AR-driven virtual stores, the quality of 3D assets is the single biggest variable in user experience and conversion. We stress-test every model for mobile performance before it ever goes live — because a laggy AR interaction costs you the sale just as surely as a bad product photo.
Selected Virtual Store Projects by InnerLuxes
Virtual Store Cost & ROI Factors
Every virtual store project is different. Your product catalog, your goals, and your audience all shape the final investment. Here’s a summary to help you do a proper cost-benefit analysis.
The most investment-intensive part is typically quality 3D modeling for AR experiences — the more products in your catalog, the more it costs, but the ROI compounds quickly.
3D model creation & software licensing. Catalog integration complexity. Target devices (iOS, Android, or both). Image recognition and surface detection algorithms. CRM and live consultation infrastructure.
Higher conversions from more confident purchase decisions. Fewer returns via accurate virtual previews. Better event marketing ROI. Stronger brand loyalty. Upsell revenue through live consultations & AI chat.
We build custom estimates for every client — no guesswork, no surprise invoices.
Trusted XR Vendors We Work With
Choosing the right platform for your virtual store is as important as the features you build. Here are the vendors our team relies on most — and why.
Unity
Used to create immersive product configurators, virtual showrooms, and marketing assets powered by real-time 3D. A perfect fit for ecommerce where the goal is a true digital twin of a real product. Strong cross-platform support for web, iOS, and Android.
Vuforia
A product by PTC — a recognized global provider of AR, industrial IoT, PLM, and CAD solutions. Named a leader among enterprise AR platforms by ABI Research. Proven ROI track record with flexible licensing. Basic license starts at $42/month.
ARCore & ARKit
Google’s ARCore and Apple’s ARKit are the native AR frameworks for Android and iOS. We use them to deliver surface detection, motion tracking, and environmental understanding that makes virtual objects look genuinely placed in the real world.
WebXR & Three.js
For browser-native 3D and AR experiences that require no app download. We use WebXR and Three.js to deliver immersive product views directly in your webstore — accessible to all shoppers without any friction at install.
Virtual Store Services by INNERLUXES
You don’t have to figure out extended reality on your own. With 132 professionals and experience across 30+ industries, our team handles everything — from picking the right XR approach to making sure it performs in your store.
Virtual store consulting
- Feasibility study with clear investment estimate
- Business analysis to identify highest-value XR opportunities
- XR strategy roadmap aligned to sales goals
- Platform and vendor selection guidance
- Risk and ROI modeling before code is written
- XR integration proposal for exploratory stages
Virtual store implementation
- 3D modeling software integration with product catalog
- Product configurator setup and customization
- AI-powered chatbot for guided virtual shopping
- AR app development for iOS and Android
- Live consultation video infrastructure setup
- Performance optimization for fast mobile loading
- Post-launch support and ongoing iteration
Choose Your Service Option
XR consulting
You have an idea and need a clear path forward. Our consultants define your virtual store approach, build the business case, and give you a roadmap you can actually follow.
I’m Interested →Full virtual store
development
Hand your project to a team of 132 professionals who’ve delivered 68 products across 30+ industries. We build your virtual store end-to-end. You own it.
I’m Interested →XR integration &
ongoing support
Already have an ecommerce platform? We add virtual store capabilities on top of what you have — plus ongoing maintenance so your XR features keep performing.
I’m Interested →Online Virtual Store Development – Q&A
An online virtual store uses extended reality technologies — AR, 3D modeling, VR, and live video — to let customers experience products as if they were physically present. Unlike a standard ecommerce site that shows flat images, a virtual store lets shoppers try on items, place furniture in their room, or speak with a live consultant. The result is higher conversion, fewer returns, and a premium brand experience.
Timeline depends on the type and scope of your virtual store. A focused AR try-on integration can be delivered in 2–3 months. A full 3D webstore with AI chatbot and live consultation infrastructure typically takes 4–6 months. We recommend starting with a defined MVP to reach market faster, then iterating from real user data.
No. INNERLUXES builds virtual store features as integrations on top of your existing ecommerce platform — Magento, Shopify, custom builds, or others. We integrate 3D modeling software with your product catalog by SKU, so your existing workflows stay intact. No need to rebuild from scratch.