B2C Marketing Services
That Build Brand Love & Drive Sales
Social Media, Influencer, Paid Ads & Email Campaigns That Convert Consumers
Our B2C Marketing Services
Comprehensive consumer marketing solutions designed to build brand awareness, drive engagement, and convert audiences into loyal customers across every digital touchpoint.
Social Media Marketing
Community building, content strategy, and paid social campaigns across Instagram, TikTok, Facebook, and YouTube. We create thumb-stopping content that builds loyal audiences.
Influencer & Creator Partnerships
Micro and macro influencer campaigns, brand ambassador programmes, and creator collaborations that amplify your brand message to engaged consumer audiences.
Paid Advertising & PPC
High-performance Facebook, Instagram, TikTok, Google Shopping, and display ad campaigns with advanced targeting, creative testing, and ROAS optimisation.
Email & SMS Campaigns
Automated email flows, welcome sequences, abandoned cart recovery, re-engagement campaigns, and SMS marketing with advanced segmentation and personalisation.
Ecommerce Growth Strategy
Product page optimisation, cart abandonment recovery, cross-sell and upsell funnels, conversion rate optimisation, and marketplace strategies for DTC brands.
Brand Strategy & Creative
Brand positioning, visual identity, campaign creative, packaging design, and storytelling that resonates with consumers and builds lasting emotional connections.
Our B2C Marketing Channels & Platforms
We reach your consumers where they spend their time — across social media, search, email, and emerging digital platforms.
Stories, Reels, Shopping, and brand partnerships — the visual-first platform for lifestyle and consumer brands.
?? Visual PlatformFacebook & Meta
Lookalike audiences, retargeting, Advantage+ campaigns, and Shops — the largest consumer ad platform worldwide.
?? Largest ReachTikTok
Short-form video, creator partnerships, Spark Ads, and viral content strategies for Gen Z and millennial audiences.
?? Viral ContentGoogle Ads
Search, Shopping, Display, and YouTube ads with intent-based targeting that captures consumers at the moment of purchase.
?? Intent CaptureEmail & SMS
Automated flows, welcome series, cart recovery, re-engagement sequences, and personalised SMS campaigns that drive repeat purchases.
?? Direct ChannelYouTube
Pre-roll, in-stream, Shorts, and branded content that builds awareness and trust through long-form and short-form video.
?? Video PlatformComplete B2C Tactics Coverage
30+ StrategiesData-Driven Consumer Growth & Brand Engagement at Scale
INNERLUXES helps consumer brands build meaningful connections with their audiences. Whether you are a DTC startup, an established ecommerce brand, or a consumer app looking to scale, we deliver marketing strategies that drive awareness, engagement, and revenue across every digital channel.
Why Choose INNERLUXES for B2C Marketing
We understand consumer behaviour and craft campaigns that connect brands with audiences on an emotional level while driving measurable commercial results.
Consumer-First Mindset
Every campaign starts with deep audience research. We map buyer psychology, purchase triggers, and brand affinities to create marketing that resonates with real consumers.
Creative & Data Combined
We blend bold creative with rigorous data analysis. Every asset is tested, every channel is measured, and every decision is informed by real performance metrics.
Full-Funnel Optimisation
From awareness through to repeat purchase, we optimise every stage of the consumer journey to maximise lifetime value and minimise acquisition cost.
Rapid Creative Testing
We produce and test dozens of creative variants weekly, identifying winning combinations of copy, visuals, and formats that scale profitably.
Omnichannel Expertise
We orchestrate campaigns across social, search, email, SMS, and emerging platforms to deliver consistent brand experiences wherever consumers engage.
Proven Consumer Results
500+ campaigns launched for DTC brands, consumer apps, and ecommerce companies with an average 4.2x return on ad spend across all channels.
Industries We Serve with B2C Marketing
Specialised consumer marketing solutions for diverse B2C verticals and product categories.
Our Marketing Technology Stack
We leverage the most powerful consumer marketing platforms and tools to maximise your reach and ROI.
Enterprise Marketing Platforms for Consumer Growth
From Meta & Google to Klaviyo & Shopify, we master every consumer marketing platform. Explore our full toolkit to see how we drive brand growth.
Our B2C Marketing Process
A proven methodology that delivers consumer growth for brands of all sizes.
Brand Audit & Audience Research
Deep analysis of your brand positioning, competitive landscape, and target consumer segments. Build detailed buyer personas and journey maps.
Strategy & Channel Planning
Craft a data-driven B2C strategy selecting the optimal mix of social, paid, email, and influencer channels for maximum consumer reach.
Creative Production & Launch
Produce scroll-stopping ad creatives, landing pages, and campaign assets. Launch across platforms with precision targeting and A/B tests.
Community & Engagement
Build authentic brand communities through social engagement, influencer partnerships, and user-generated content programmes.
Test, Measure & Optimise
Continuous performance analysis across every channel. Optimise creative, targeting, and budgets based on real-time ROAS and conversion data.
Scale Winning Channels
Double down on top-performing campaigns and channels. Expand into new markets and audiences while maintaining strong unit economics.
Frequently Asked Questions
Find answers to common questions about our services, process, pricing, and more.
What is B2C marketing and why does my brand need it?
B2C (business-to-consumer) marketing encompasses every strategy used to attract, engage, and convert individual consumers. It includes social media, paid advertising, email campaigns, influencer partnerships, and more. A strong B2C strategy builds brand awareness, drives traffic, and turns browsers into loyal customers — all while maximising your return on ad spend.
What industries do you serve with B2C marketing?
We work across a wide range of consumer-facing industries including ecommerce & DTC brands, fashion & beauty, food & beverage, health & wellness, travel & hospitality, SaaS with self-serve funnels, entertainment, and consumer electronics. Our team tailors strategies to each vertical's unique buying behaviour and competitive landscape.
What makes INNERLUXES different from other B2C agencies?
We combine creative storytelling with rigorous data analysis. Key differentiators include:
- Full-funnel ownership: From awareness ads to retention emails, we manage the entire consumer journey
- Creative + performance: Scroll-stopping creative backed by conversion data
- Transparent reporting: Real-time dashboards with ROAS, CPA, and LTV metrics
- Rapid testing: We launch, test, and iterate faster than in-house teams
- Platform expertise: Certified specialists across Meta, Google, TikTok, and more
How do you understand our target audience?
We start with deep audience research — analysing your existing customer data, running competitive audits, and building detailed buyer personas. We map the entire consumer journey from discovery to purchase to advocacy, identifying key touchpoints and emotional triggers that drive conversion at each stage.
Can you work with both startups and established brands?
Absolutely. For startups and early-stage DTC brands, we focus on rapid customer acquisition, brand positioning, and finding product-market fit through paid and organic channels. For established brands, we optimise existing funnels, reduce CAC, increase LTV, and scale winning channels. Our approach adapts to your growth stage and goals.
How do you build a B2C marketing strategy?
We follow a structured approach that starts with understanding your brand, product, and customers:
- Audit & Research: Analyse your current performance, competitors, and market positioning
- Persona Development: Build detailed consumer profiles with psychographic and behavioural data
- Channel Selection: Identify the platforms and tactics with the highest ROI potential for your audience
- Creative Strategy: Develop messaging, visual identity, and content pillars
- Measurement Plan: Define KPIs, attribution models, and reporting cadence
Do you handle both paid and organic marketing?
Yes. We build integrated strategies that combine paid acquisition with organic growth. Paid channels (Meta Ads, Google Ads, TikTok Ads) deliver immediate results and scaleable reach, while organic channels (SEO, content marketing, social engagement) build long-term brand equity. The best results come from working both together — paid insights inform organic content, and organic authority lowers paid acquisition costs.
How do you decide which channels to prioritise?
Channel selection is driven by three factors: where your audience spends time, your product type, and your growth stage. We run small-budget tests across candidate channels, measure cost per acquisition and engagement quality, then double down on winners. For example, a fashion DTC brand may prioritise Instagram and TikTok, while a home services company may lean heavily into Google Search and local SEO.
What role does content play in your B2C strategies?
Content is the fuel for every B2C channel. We produce platform-native content — short-form video for TikTok and Reels, carousel posts for Instagram, educational blogs for SEO, and persuasive email copy for nurture flows. Our content strategy is built on consumer insights and continuously refined using engagement and conversion data.
How do you handle seasonal campaigns and product launches?
We plan seasonal and launch campaigns 6-8 weeks in advance, building out creative assets, audience segments, and promotional calendars. For key retail moments (Black Friday, holiday season, back-to-school), we develop dedicated campaign strategies with phased ramp-up, peak execution, and post-event retargeting to maximise revenue impact.
Which social media platforms do you manage?
We manage campaigns across all major consumer platforms including Instagram, Facebook, TikTok, YouTube, Pinterest, Snapchat, and X (Twitter). We also work with emerging platforms when they show strong audience-market fit. Each platform gets a tailored content and advertising strategy aligned with its unique algorithm and user behaviour.
What marketing tools and platforms do you use?
Our B2C stack includes:
- Advertising: Meta Ads Manager, Google Ads, TikTok Ads Manager, Pinterest Ads
- Email & SMS: Klaviyo, Mailchimp, Attentive, Omnisend
- Analytics: Google Analytics 4, Mixpanel, Triple Whale, Northbeam
- CRO: Hotjar, Optimizely, Google Optimize, VWO
- Social Management: Sprout Social, Hootsuite, Later
- Ecommerce: Shopify, WooCommerce, Magento, BigCommerce
Do you work with influencers and content creators?
Yes — influencer and creator partnerships are a core part of our B2C offering. We handle the full lifecycle: identifying and vetting creators, negotiating contracts, briefing content, managing deliverables, and measuring ROI. We work with nano, micro, macro, and celebrity-tier influencers depending on your budget and goals, and we build long-term ambassador programmes for sustained impact.
Can you manage our ecommerce store marketing?
Absolutely. We specialise in ecommerce growth across Shopify, WooCommerce, and custom platforms. Our services include product feed optimisation, Google Shopping campaigns, abandoned cart recovery, email/SMS flows, conversion rate optimisation, and loyalty programme setup. We integrate tightly with your store data to drive measurable revenue growth.
How do you launch a new campaign?
Every campaign follows our proven launch framework: define objectives and KPIs, build audience segments, develop creative assets (copy, visuals, video), configure tracking and attribution, set up A/B tests, then go live with controlled budgets. We monitor performance hourly during launch week and optimise in real time.
How many ad creatives do you test per campaign?
We typically launch 8-15 creative variations per campaign, testing different hooks, visuals, formats (static, carousel, video), and calls-to-action. Winning creatives are scaled while underperformers are replaced with fresh iterations. This rapid testing cycle is key to maintaining strong ROAS as audiences evolve.
Do you create the ad content or do we need to provide it?
We handle end-to-end creative production — from copywriting and graphic design to short-form video editing and UGC-style content. If you have existing brand assets, photography, or video footage, we'll incorporate those. Many clients find that our performance-driven creative outperforms their in-house content because it's designed specifically to convert.
How do you manage retargeting and remarketing?
We build multi-layer retargeting funnels segmented by behaviour: website visitors, product viewers, cart abandoners, past purchasers, and email subscribers. Each segment receives tailored messaging — urgency offers for cart abandoners, cross-sell recommendations for past buyers, and social proof for browsers. This systematic approach dramatically improves conversion rates.
How soon will I see results from B2C marketing?
Paid channels typically deliver measurable traffic and sales within the first 1-2 weeks. However, allow 4-6 weeks for the algorithm learning phase and full creative testing to establish a reliable cost-per-acquisition. Organic channels like SEO and content marketing build momentum over 3-6 months. We set clear weekly milestones so you can track progress from day one.
How long does onboarding take?
Our standard onboarding takes 5-10 business days. During this period we complete brand immersion, gain access to your ad accounts and analytics, audit existing campaigns, finalise the strategy, and prepare launch creatives. For urgent projects, we offer an accelerated 3-day onboarding with a focused scope to get campaigns live quickly.
What is the minimum engagement period?
We recommend a minimum 3-month engagement to allow enough time for strategy development, creative testing, optimisation, and meaningful performance data. Most clients see the strongest results after month 3 as campaigns mature. That said, we offer flexible month-to-month agreements after the initial period — we earn your continued business through results, not contracts.
What metrics do you track and report on?
We track every metric that matters to consumer brand growth:
- Acquisition: ROAS, CPA, CPM, CTR, conversion rate, new customer ratio
- Revenue: Revenue by channel, average order value, customer lifetime value
- Engagement: Social followers, engagement rate, email open/click rates, UGC volume
- Retention: Repeat purchase rate, churn rate, loyalty programme participation
All metrics are presented in real-time dashboards with weekly narrative reports explaining what happened, why, and what we're doing next.
How often do we receive performance reports?
You receive a comprehensive weekly performance report covering all active channels, plus a monthly strategic review with deeper insights and recommendations. You also have 24/7 access to a live dashboard showing real-time campaign performance. For high-spend accounts, we provide daily Slack updates on key metrics.
How do you handle attribution across channels?
We implement multi-touch attribution using tools like Triple Whale, Northbeam, or GA4 to understand how each channel contributes to conversions. We go beyond last-click to measure the true impact of upper-funnel awareness campaigns, email nurtures, and retargeting. This ensures budget is allocated to the channels that genuinely drive revenue.
Will we have a dedicated account manager?
Yes. Every client is assigned a dedicated account strategist who serves as your single point of contact. They lead weekly calls, coordinate with our creative and media buying teams, and proactively identify growth opportunities. You also have direct Slack access to our team for quick questions between scheduled meetings.
How much does B2C marketing cost?
Our management fees depend on scope and ad spend. Typical engagements range from $3,000-$15,000/month for management, plus your media budget. We offer three models:
- Starter: 1-2 channels, ideal for brands spending $2K-$10K/month on ads
- Growth: 3-4 channels with creative production, for $10K-$50K/month ad spend
- Scale: Full-service omnichannel management for $50K+/month ad spend
We provide transparent pricing with no hidden fees. Every proposal includes a detailed breakdown of deliverables and expected outcomes.
Is there a minimum ad spend requirement?
We recommend a minimum monthly ad spend of $2,000 to generate statistically meaningful data for optimisation. Below that threshold, it's difficult to test enough creative variations and audience segments to find consistent winners. That said, we'll work with you to allocate any budget as efficiently as possible.
Do you charge a percentage of ad spend?
We offer both flat-fee and percentage-based pricing depending on what works best for your business. Flat fees provide predictability, while percentage models align our incentives with your growth. For most clients, we recommend a hybrid approach — a base retainer plus a performance component tied to ROAS targets.
Can I get a free B2C marketing audit?
Yes! We offer a complimentary brand and marketing audit for qualified businesses. We'll review your current ad accounts, website conversion rate, email flows, and social presence, then deliver a prioritised action plan with quick wins and long-term recommendations. Schedule a call to get started — there's no obligation.
Ready to Grow Your Consumer Brand?
Let's discuss how INNERLUXES can drive more traffic, engagement, and sales for your brand. Get a free B2C marketing audit today.