Results You Can Achieve with Dynamics 365 Customer Insights
Your competitors are already using marketing automation — and pulling ahead because of it. Here’s what businesses are seeing when they make the switch.
How Dynamics 365 Transforms Marketing Processes
Knowing what a tool does is one thing. Knowing what it does for your business is what really matters. Here’s how Dynamics 365 Customer Insights solves the real problems your marketing team faces every day — as part of the broader Microsoft and Dynamics 365 family we deliver, including the full range of Dynamics 365 services.
Customer Insights connects directly with your Dynamics CRM data and works hand in hand with sales and customer service — so marketing, selling, and support all run from the same view of the customer.
Centralized marketing information
When everyone works from the same data, things stop falling through the cracks. Your whole marketing operation runs from one shared, always-current source of truth.
Personalized customer communication
Nobody responds to generic messaging anymore. Dynamics 365 lets you segment your audience with precision and speak to each group in a way that feels personal and relevant.
Customer journey mapping
Plan every step from first contact to loyal buyer — then let the system run it for you. Your team sets the rules once, and Dynamics 365 handles the triggers, timing, and follow-through.
On-brand marketing templates
Lock in your email and landing page templates from day one so your team can launch faster, stay consistent, and spend their energy on strategy — not reformatting.
Events as a marketing channel
Whether it’s a virtual demo, live exhibition, or industry panel — Dynamics 365 makes organizing, promoting, and tracking events straightforward, online or in-person.
Informed marketing decisions
Dynamics 365 tracks performance across every part of your marketing — emails, journeys, campaigns — so you can see exactly what’s working and double down on what drives results.
Features to Plan and Execute Large-Scale Campaigns
Dynamics 365 Customer Insights is built for marketing teams that need to move fast, stay consistent, and prove results. Here’s what’s inside the platform.
Social media management
Manage all your social channels from one place — schedule, publish, and track performance without jumping between platforms.
Dynamic segmentation
Build and update customer segments automatically based on behavior, demographics, and engagement data for targeted, relevant messaging.
Email marketing
Design, personalize, and automate email campaigns built for every stage of the funnel — from awareness to retention.
Dynamic content
Deliver personalized dynamic content inside every email and landing page — tailored to who’s reading it, in real time.
Event-triggered journeys
Build customer journeys that react to real-world events — so the right message reaches the right person at exactly the right moment.
Real-time analytics
Access performance dashboards across all campaigns — emails, journeys, and events — so you always know what’s moving the needle.
Multi-channel coordination
Orchestrate campaigns across email, social, events, and web from a single workspace — no more fragmented marketing execution.
Microsoft ecosystem fit
Integrates seamlessly with Teams, Outlook, SharePoint, and other Dynamics 365 apps — so your marketing data flows where your team already works.
Automated lead scoring
Prioritize your best opportunities automatically — so your sales team focuses on leads that are ready to convert, not cold prospects.
Built-in compliance tools
Keep your campaigns regulation-ready with built-in GDPR and consent management tools — protecting both your customers and your business.
Nimra
Power Platform Consultant
at INNERLUXES
“Every Dynamics 365 Customer Insights implementation we deliver goes through rigorous integration testing and user acceptance validation. We don’t hand over a system until the data flows cleanly, the journeys fire correctly, and the marketing team can actually use it confidently on day one.
Selected Dynamics 365 Projects by InnerLuxes
Dynamics 365 Customer Insights Pricing
Dynamics 365 Customer Insights is priced based on how many apps your business uses and how many people you’re engaging. Here’s a clear breakdown so you know what to expect.
As a standalone app. Includes 100,000 Unified People and 10,000 Interacted People per tenant.
As an add-on to qualifying Dynamics 365 apps (10+ users). Same people inclusions apply.
Additional Interacted People packs start at $250/month per 5,000 people. Additional Unified People packs from $1,000/month per 100,000.
Make the Most of Dynamics 365 with INNERLUXES
Getting the software is the easy part. Getting it to actually work for your business — the way your business works — is where most implementations fall short. At INNERLUXES, we’ve delivered Microsoft Dynamics solutions across 30+ industries. Our team of 132+ IT professionals has seen what works, what doesn’t, and exactly what it takes to make Dynamics 365 Customer Insights deliver real results.
Dynamics 365 consulting
Before anything is built, we sit down and actually listen. We learn how your marketing team operates, where the friction is, and what success looks like — then map out exactly how Dynamics 365 Customer Insights should be shaped to get you there.
Dynamics 365 customization
Out of the box, Dynamics 365 is built for general marketing needs. Our team customizes the platform around how you actually work — adding what you need, removing what you don’t, and building workflows that fit your process.
Dynamics 365 integration
We connect Dynamics 365 Customer Insights to your ecommerce platform, POS system, and other Dynamics 365 apps so data flows cleanly across your entire stack — nothing gets lost between systems.
Dynamics 365 user training
A powerful platform that your team doesn’t fully understand is just expensive software sitting on a shelf. We train your people properly — the features and shortcuts that make a real difference in daily work.
Dynamics 365 support
Once everything is live, you shouldn’t have to worry about what comes next. Our support team is available to catch issues early, resolve them fast, and keep your platform running smoothly. You focus on marketing — we handle the rest.
Technologies We Use for Dynamics 365 Implementation
We leverage the full Microsoft ecosystem and complementary technologies to deliver seamless Dynamics 365 Customer Insights implementations.
Microsoft Platform
Dynamics 365
Azure DevOps
SharePoint
Power BI
Power Apps
Power AutomateCloud Infrastructure
Cosmos DB
Azure SQL
Data Lake
Blob Storage
Synapse AnalyticsIntegration Technologies
.NET
Python
Node.js
Salesforce
ServiceNow
Magento
SAPDevOps
Jenkins
Docker
Kubernetes
Grafana
Datadog
PrometheusDynamics 365 Customer Insights – Q&A
A standard implementation typically takes 6–12 weeks depending on the complexity of your existing data sources, integrations required, and the level of customization needed. We define the exact timeline during the consulting phase so there are no surprises.
Yes. Dynamics 365 Customer Insights connects natively with the Microsoft ecosystem — including other Dynamics 365 apps, Azure, and Microsoft 365 — and can also be integrated with third-party platforms like ecommerce systems, POS solutions, and marketing tools.
Absolutely. We offer tailored user training sessions that go well beyond the basics — teaching your team the features and workflows that make a real difference day-to-day. You get the ROI you paid for, not software gathering dust.